The Personal MBA: Master the Art of Business Eyal reveals the hidden psychology

Eyal reveals the hidden psychology driving you to distraction

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior

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earn the equivalent of a college degree in a fraction of the time

The Personal MBA: Master the Art of Business Eyal reveals the hidden psychologyThe consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly line educations about profit and loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and